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They've been exposed to it all since early childhood, been there, seen that and so have less brand loyalty. Their strong mindset constitutes the roots of the generation's entrepreneurial motivations, such as creating a social network that connected a billion people around the world, building startups such as Groupon, Mozilla Firefox, Foursquare and WordPress in less than a decade in their late 20s, a reach that took corporates like Walmart and Amazon several decades.

Think Facebook, youTube stars such as Justin Bieber The Millennials' little siblings are growing up and growing up fast. This June, the very first Generation Z kids will finish college and enter the workforce.

Gen Z kids and teens are immersed in a highly sophisticated media and computer environment, and will be more Internet savvy and expert than even their Gen Y forerunners, the typical profile of the second child. Like their older siblings, they are incredibly diverse. Not only do they embrace diversity, they expect it and see it as the norm. Notable individuals who were born in this era include Martin Luther King, Jr. Join thought-provoking conversations, follow other Independent readers and see their replies.

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Already subscribed? Log in. Forgotten your password? Want an ad-free experience? The interactive graphics frame the data well.

They offer the timeline above as contextual background and a graphic way to offer an impressionistic framework for understanding generational change. Then users can flip back and forth between comparing each generation to another along a range of variables — labor force participation, education, household income, marital status — while they were in the year old age group OR by looking at where each generation is now.

The ability to interact makes the presentation extremely illustrative and pedagogically meaningful. It is much easier to understand patterns that are changing over time versus patterns that are life course specific. What I like about the Pew Research graphics is that they show us not only what the generations looked like when they were between 18 and 29 years old above but also what they look like now below.

Not only does it become obvious how many millennials are choosing to remain unmarried either until they are quite a bit older or forever — hard to say because the oldest millennials are still in their 30s , but it also becomes clear that in addition to divorce, widowhood is a major contributor to the end of marriage.

Keep that in mind: somewhere around half of all marriages end in divorce so that means the other half ends in death. It appears that the recession has walloped the youngest, least experienced workers the hardest. After all, every generation grows up. Here's what we think.

Each generation has been in the workforce for different lengths of time and accumulated varying degrees of wealth. Gen Z's average net worth is difficult to report on since so much of the generation has no net worth or career as of yet. Each generation is preparing and saving for different life stages; be that retirement, children's college tuition, or buying a first car. Each generation grew up in different financial climates, which has informed their financial attitudes and opinions of institutions.

If you think bots are taking over the world, you might be right. And before you think that must be a terrible user experience, over half of both groups who actually used a chatbot said the experience was better than talking to a real person.

However, for more complicated banking tasks, even the younger generations prefer the added assistance of a human representative. Security still comes first, always. But each generation has their own priorities. For Generation X, digital and app services were edged out by in-person support.

For Baby Boomers, banking local was more important. The trend has long been for each new generation to adopt digital and mobile banking services more readily. That lines up closely with the start of the Baby Boomer demographic currently ages 57 to And while only time will tell how lasting this shift to digital tools and services will be, the more positive your digital experience, the more likely you are to extend your digital reach with this generation.

Today, older generations are behaving more like younger generations. Now is the time to extend your brand of great service beyond the branch. Hear about ways that community financial institutions can differentiate their retail lending portfolios and win back the consumers in their backyard. Help your community learn how to choose the right health insurance plan for their health needs and budget with the help of KindHealth and Kasasa Care.

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